You can redeem their points as following
•2,000 Gold Points for 250 Rapid Rewards Points
•50,000 Gold Points for 8,000 Rapid Rewards Points
•100,000 Gold Points for 18,000 Rapid Rewards Points
It’s NOT a deal, because I had redeemed 9000 point/night in Orlando last year for 10 nights, which is $50/night=at least 0.7~0.8 cent/point and I value SW 1.1~1.2 cents per point.
However, it’s an option for you to liquidate some of your Club Carlson points.